Digital Fire Webinar Series
Opportunity in Disguise:
How Economic Uncertainty Opens the Door to Tech-Driven Innovation
When times get tough, most businesses cut back, slow down, and try to ride out the storm.
But what if this is actually your moment to lead?
Economic uncertainty can seem like a threat, but for forward-thinking companies, it’s a chance to rethink, reset, and leap ahead. The right mindset, supported by the right technology, doesn’t just help you survive tough conditions; it helps you come out stronger.
Join us for a dynamic, straight-talking conversation with:
- Bill Bishop — Business Futurist, Author, and CEO of Big Idea Company
- Leslie Babel — Founder & CEO of Digital Fire, a trusted Canadian IT partner
Together, they’ll share insights, real-world examples, and strategies for using technology as a tool for transformation, even when the economy is uncertain.
Who Should Attend
This session is built for owners and executives of growing businesses who are:
- Frustrated with outdated IT or recurring tech issues
- Looking for reliable, long-term IT partners
- Interested in building operational resilience and agility
- Ready to act — not wait — in uncertain times
Why Attend?
This webinar is for leaders who see a challenge as a chance to move forward. You’ll explore how the right mindset, combined with smart technology, can drive agility, resilience, and cost-saving innovation. Get practical insights to help you rethink your approach and lead with confidence, especially in uncertain times.
What You Will Learn
The Opportunity Mindset
- Why economic uncertainty is the best time to innovate
- How to spot an opportunity where others see risk
- Shifting your thinking: from "how do we cut costs?" to "how do we create more value?"
Big Ideas in Practice
- Bill Bishop’s framework for identifying your “Big Idea”
- Leslie Babel’s real-world case studies on how Digital Fire helped clients unlock opportunity
- Creating alignment between business vision and tech strategy
The Role of Smart Technology
- Leveraging automation, cloud, and modern IT to drive efficiency
- Creating more agile, responsive organizations with fewer resources
- Examples of businesses that used tech to scale during downturns
Minimizing Risk While Increasing Agility
- Strengthening cybersecurity and operational resilience
- Replacing outdated systems with more flexible, secure platforms
- Avoiding tech debt and decision paralysis
Your Next Strategic Move
- What you can start doing right now to future-proof your business
- Actionable steps to align your team, your technology, and your opportunity
Meet The Experts
Bill Bishop
CEO of Big Idea Company | Business Futurist & Author
Bill has helped thousands of entrepreneurs discover their “Big Idea”, a bold, strategic concept that sets them apart and powers growth. His future-forward perspective and decades of experience in business transformation make him a trusted guide for navigating change.

Leslie Babel
Founder & CEO, Digital Fire
Leslie leads a team that helps small and midsize companies build reliable, secure, and cost-effective IT systems. He brings firsthand knowledge of how to modernize operations in practical ways, without the complexity or budget shocks business owners fear.

Save Your Spot
Seats are limited, and registration is free.
Don’t miss this opportunity to gain a fresh perspective and a practical edge.